In a period when some eateries are expanding and others are closing, KFC is taking the long view and aiming to gradually change every aspect of its brand.
KFC U.S. President Tarun Lal claims that a “brand transformation” is under progress, with the goal of increasing sales and transactions, according to Nation’s Restaurant News.
KFC has seen three negative quarters and nearly a year of dropping revenue, despite the fact that chicken is the most eaten protein in America, according to Statista.com.
It appears that Yum!, the parent company of KFC, is attempting to steer the ship away from the iceberg by recognizing what lies ahead.
To help them concentrate more on the customer experience, KFC restaurants will begin to upgrade the equipment provided to their staff.
According to Lal, “Team member experience is the biggest enabler.” Team members can deliver the correct experience if we give them the proper resources.
“Investing in new technology and appropriate training resources forms the basis. “Reduce their back-of-house time by hours,” he says. “That enables them to focus on accuracy and taste and to help guests have a better experience.”
A new menu item dubbed KFC Saucy is another aspect of the KFC brand makeover. In addition to 11 sauce options and chicken tenders, Saucy pays homage to KFC’s Original Recipe, which calls for 11 herbs and spices.
If you read between the lines, it seems like KFC believes that its restaurants’ customer service and interpersonal interactions have been lacking, and that management is aware of the problem and working to address it.
Nobody can claim that KFC is going down without a fight, especially considering that they took a chance by upgrading and changing their menu.
